Kendrick Lamar has remained relatively quiet as of late, but the West Coast rapper was back in the spotlight on Monday.
The 29-year-old hip-hop superstar was featured in a brand new commercial for Reebok, promoting the Reebok Classic campaign. The campaign, which is focused on “creative art forms in their most real and original formats”, thought it would be a great idea to use K-Dot in their campaign.
“When you think about rhymes and style, you always want a classic feel,” the Compton MC says, as his Untitled Unmastered cut “untitled 07” plays. “So my first introduction to a classic shoe was the moment I stepped in school and I said to myself, ‘I want to put something down on paper.’ I started writing. Everybody in the classroom was wearing Reebok Classics.”
“Hip-hop was more than just the music; it was part of culture, it was part of having style, it was part of a whole graffiti and arts,” he adds. “It was only right that I wore the Reebok Classics then. I still remain that classic guy, and that’s the reason why I’m wearing the shoes now.”
Check out the video below.